17. Oktober 2026
6 Links · zuletzt Uhr aktualisiert
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Substack’s influencer marketing era has arrived
Rothy's is going all-in on Substack with IRL events and sponsoring personal essays. Other brands are following suit.
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About a Third of Americans Have Left an Online Community
About a third of U.S. adults say they have ever left an online community. Losing interest is the most common reason people cite for leaving an online community.
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Comic conventions are becoming content studios. NYCC is embracing the shift.
From dedicated creator lounges to TikTok-ready backdrops, New York Comic Con is rethinking what it means to bring fandom together.
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Tesco is putting creators on store screens. How will they work?
Retailers transform into media owners with in-store screens, creator content, and intelligent orchestration technology that personalizes ads by time, location, and inventory in real-time.
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Why Good Scripts Fail in Vertical Drama | Real Reel
Many vertical drama scripts are “good” but still don’t work. The problem isn’t writing quality, it’s structure. This piece breaks down why microdrama requires a completely different storytelling logic.
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Attention can’t be bought, so brands turn to memes
It is important to knowing what a community finds funny, what it finds tired, and when a brand has no business speaking at all.